Azerbaijani cuisine is one of the world’s most popular and loved. In order to make the scrumptious dishes of our kitchen accessible to all, it is necessary to adapt to the requirements of the time and present them in a modern and comfortable way.

One of the pearls of our national cuisine is Lavangi which is a fish, chicken or eggplants stuffed with walnuts, onions and various condiments and baked in the oven. The word “lavangi” literally means "stuffed" in the Talysh language. ABAD member Elshan Aliyev is engaged in the production of "lavangi" stuffing that is a mix of walnuts, onions and turshu- deliciously sticky, sweet, salty and sour pickled fruit mash under the brand name of "Hazira Nazir":

“I was born in 1986 in Lerik district. . I have a degree in Economics and Management. After more than 10 years of experience as a sales manager in various companies, I founded “Hazira Nazir” brand, of which I am now the director. As our name suggests, our intention is to make the cooking process easier for consumers. If we paraphrase the idea from the famous Azerbaijani film "Arshin mal alan", all you need are a jar of "Hazira Nazir" lavangi, a chicken and 5 manats. Trouble-free!”

According to Elshan Aliyev, “Hazira Nazir” has been operating for a year now. First of all, they started delivering food to customers based on online orders through social media. Growing number orders have carved a way for the product to enter the markets:

"While studying and doing our research, we learned about ABAD. It turned out that ABAD supports local entrepreneurs by creating favourable conditions for them. Taking into account that we can reach a wider audience with the impetus of cooperation with ABAD to achieve our goal, we addressed to this organization. After a series of meetings, we concluded that this cooperation would be beneficial for both sides and formalized relations.

The main goal of “Hazira Nazir” is to make "lavangi" stuffing accessible and affordable, as it is especially difficult and time-consuming to prepare. Although the process of making the stuffing is well known, it is difficult to get the authentic taste of the the real lavangi. With this in mind, we made it easy for the ladies to get a delicious, ready-made lavangi without any hassle. We produce a completely sterile, hygienic and all-natural product using only local products and following food safety rules. ”