It is often said that a talented individual excels in all their endeavors. Rena Yuzbashi, an ABAD artisan, exemplifies this notion. A renowned writer and publicist, Rena has also established herself as a skilled specialist in handmade crafts. Her brand, “Sandıqça,” has carved a distinctive niche among Azerbaijan’s national souvenir brands. She explains:

“We create national souvenirs inspired by the motifs of traditional Azerbaijani carpet patterns. Our goal is to take another step toward promoting the depth and refinement of Azerbaijan’s cultural heritage.”

Rena views the establishment of ABAD as a significant contribution to the development of the country’s cultural landscape:

“When visiting ABAD’s exhibition and sales centers, one can, in my opinion, truly absorb the spirit of our culture. Handmade works possess a unique energy, and acquiring them allows one to connect with that positive vitality.”

Rena Yuzbashi’s “Sandıqça” souvenirs, which blend traditional craftsmanship with cultural significance, are available for purchase at ABAD sales centers.