On March 18, the ABAD ethno-boutique located in the Icheri Sheher State Historical-Architectural Reserve hosted the festival  “Nowruz Traditions at ABAD” l, which embodied the Nowruz holiday, one of the most valuable national and spiritual values ​​of our folk, its origins, history, and customs.

In addition to supporting micro, small and medium enterprises, ABAD continues to contribute to the promotion of local culture. Thus, the traditions of our national holiday were presented at the festival, as well as the Nowruz-themed products of ABAD members were presented to the guests.

It is worth mentioning that, as a date, March 18 was not chosen at random. The first ethno-boutique of ABAD, located in Icheri Sheher, was launched five years ago on this day.

In addition, the guests of the festival witnessed the process of setting a traditional  Nowruz table and learned about the symbolic meaning of the blessings on the table. Entertainment in accordance with Nowruz traditions was presented in particular pre-prepared zones, such as:

* Nowruz forth-telling;

* Egg-fighting;

* Egg decoration master class;

* Henna hand painting;

* Khoncha decoration master class;

* National-themed photo session;

* National music, etc.